PPC Advertising Plan
for a website and software development agency
The challenge
The company’s existing social media paid campaigns were underperforming, with low click-through rates and minimal conversions. They needed to optimise their ad spend and improve the effectiveness of their PPC efforts.
Our solution
We conducted a thorough analysis of their current social ads and performance metrics to identify areas for improvement. Comprehensive keyword research was performed to find the most relevant and cost-effective terms. We then developed a detailed plan for both social media and Google Ads campaigns, focusing on bespoke software solutions. The plan included ad copywriting, targeting strategies, and bid management.
The results
This project is still in progress – check back later for results!
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Purple Pineapple Digital 