SEO Audit and Strategy
for a website and software development agency
The challenge
This website and software development company faced some challenges in gaining online visibility amidst a competitive market. Their existing content lacked optimisation, and their keyword strategy was outdated, resulting in low search engine rankings and limited organic traffic.
Our solution
We initiated the project with an in-depth content review to identify gaps and opportunities. We conducted comprehensive keyword research to pinpoint high-value keywords relevant to their industry and target audience. Based on our findings, we formulated a detailed SEO content plan that included on-page optimisation techniques, content creation strategies, and recommendations for improving site structure and internal linking.
The results
Ranking improvements: The company experienced a significant boost in their search engine rankings, with several targeted keywords climbing into the top 5 positions.
Featured snippets: Achieved multiple featured snippets (known as ‘rank 0’), positioning their content prominently at the top of search results.
Increased traffic: There was a notable year-on-year and month-on-month increase in organic traffic to their website, leading to higher engagement and more potential leads.
Purple Pineapple Digital 