Social Media Strategy
for a website and software development agency
The challenge
The company’s B2B social media efforts lacked a cohesive strategy, resulting in low engagement and minimal brand awareness. They needed a comprehensive plan to optimise their presence on key platforms.
Our solution
We began with an in-depth review of their current social media platforms, identifying strengths, weaknesses, and opportunities for improvement. A full audit of their LinkedIn profile was conducted, assessing both content and engagement metrics. Based on our findings, we developed a targeted social media strategy focusing on community outreach, industry expert positioning, content strategy and audience engagement tactics tailored to their business goals.
The results
This project is still in progress – check back soon!
Purple Pineapple Digital 