Tag: SEO
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Low-cost digital marketing strategies for small businesses

Small businesses can effectively engage in digital marketing without significant investment. By implementing strategies such as SEO, social media marketing, email campaigns, and content creation, they can enhance their online presence and attract customers. Collaborations and inexpensive advertising further maximize outreach. Cost-effective solutions can lead to substantial business growth.
Kirsty Lowe
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How small business marketers can compete with big brands online

Small businesses can effectively compete with large brands by leveraging their unique advantages such as agility and authenticity. Key strategies include focusing on niche markets, optimizing for local SEO, engaging personally with customers, utilizing smart paid advertising, creating high-quality content, and building loyal communities. These approaches foster customer attraction and retention.
Kirsty Lowe
